{"id":97454,"date":"2016-06-03T16:25:25","date_gmt":"2016-06-03T14:25:25","guid":{"rendered":"http:\/\/www.iphone-ticker.de\/?p=97454"},"modified":"2016-06-03T16:26:36","modified_gmt":"2016-06-03T14:26:36","slug":"lesetipp-tim-cooks-apple-isnt-as-simple-as-steves-apple","status":"publish","type":"post","link":"https:\/\/www.iphone-ticker.de\/lesetipp-tim-cooks-apple-isnt-as-simple-as-steves-apple-97454\/","title":{"rendered":"Lesetipp: Tim Cook\u2019s Apple isn&#8217;t as simple as Steve&#8217;s Apple"},"content":{"rendered":"<p>Ist Apple komplizierter geworden? H\u00e4tte Steve Jobs die Benutzeroberfl\u00e4che von Apple Music abgenickt und die immer breitete Aufstellung der einst sehr \u00fcbersichtlichen Ger\u00e4te-Familien geduldet? <\/p>\n<p><a href=\"http:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2016\/06\/jobs.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2016\/06\/jobs.jpg\" alt=\"Jobs\" width=\"500\" height=\"200\" class=\"aligncenter size-full wp-image-97455\" srcset=\"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2016\/06\/jobs.jpg 500w, https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2016\/06\/jobs-300x120.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Fragen, die Ken Segall jetzt <a href=\"https:\/\/www.theguardian.com\/technology\/2016\/jun\/02\/ken-segall-apple-steve-jobs-simplicity\">in dem Guardian-Artikel<\/a> &#8222;How Apple lost its way: Steve Jobs\u2019 love of simplicity is gone&#8220; adressiert. <\/p>\n<p>Der ehemalige Apple-Mitarbeiter &#8211; Segall arbeitete 12 Jahre als Jobs Creative Director und hat nicht nur dem iMac getauft, sondern zeichnet auch f\u00fcr die <a href=\"https:\/\/de.wikipedia.org\/wiki\/Think_Different\">Think Different-Kampagne<\/a> verantwortlich &#8211; geht dabei behutsam vor und packt gl\u00fccklicherweise nicht den Vorschlaghammer aus. <\/p>\n<blockquote><p>[&#8230;] Apple\u2019s stellar growth was rooted in Steve\u2019s love of simplicity. This love \u2013 you might call it obsession \u2013 could be seen in Apple\u2019s hardware, software, packaging, marketing, retail store design, even the company\u2019s internal organization. But that was four years ago. Though Apple\u2019s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook\u2019s Apple isn\u2019t as simple as Steve\u2019s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.<\/p><\/blockquote>\n<p>Eine lesenswerte <a href=\"https:\/\/www.theguardian.com\/technology\/2016\/jun\/02\/ken-segall-apple-steve-jobs-simplicity\">Bestandsaufnahme<\/a>, die auf einer positiven Note endet: Auch 2016 sollte man Apple nicht im Vakuum, sondern im Kontext betrachten. Trotz der aktuellen Herausforderungen (und den Patzern) kann Segall neben Apple kein anderes Technologie-Unternehmen ausmachen, das einen \u00e4hnlichen gro\u00dfen Wert auf &#8222;simplicity&#8220; legt.<\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.iphone-ticker.de\/lesetipp-tim-cooks-apple-isnt-as-simple-as-steves-apple-97454\/\"><img width=\"150\" height=\"150\" src=\"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2016\/06\/think-different-150x150.jpg\" class=\"alignright tfe wp-post-image\" alt=\"Think Different\" decoding=\"async\" loading=\"lazy\" \/><\/a><p>Ist Apple komplizierter geworden? H\u00e4tte Steve Jobs die Benutzeroberfl\u00e4che von Apple Music abgenickt und die immer breitete Aufstellung der einst sehr \u00fcbersichtlichen Ger\u00e4te-Familien geduldet? Fragen, die Ken Segall jetzt in dem Guardian-Artikel &#8222;How Apple lost its way: Steve Jobs\u2019 love of simplicity is gone&#8220; adressiert. Der ehemalige Apple-Mitarbeiter &#8211; Segall arbeitete 12 Jahre als Jobs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":97456,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-97454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"featured_image":["http:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2016\/06\/think-different.jpg"],"rest_api_enabler":{"featured_image":"http:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2016\/06\/think-different.jpg"},"_links":{"self":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/97454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/comments?post=97454"}],"version-history":[{"count":2,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/97454\/revisions"}],"predecessor-version":[{"id":97458,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/97454\/revisions\/97458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/media\/97456"}],"wp:attachment":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/media?parent=97454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/categories?post=97454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/tags?post=97454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}