{"id":69683,"date":"2014-08-13T09:33:44","date_gmt":"2014-08-13T07:33:44","guid":{"rendered":"http:\/\/www.iphone-ticker.de\/?p=69683"},"modified":"2014-08-13T11:51:36","modified_gmt":"2014-08-13T09:51:36","slug":"video-reklame-jetzt-auch-bei-twitter","status":"publish","type":"post","link":"https:\/\/www.iphone-ticker.de\/video-reklame-jetzt-auch-bei-twitter-69683\/","title":{"rendered":"Video-Reklame: Jetzt auch bei Twitter"},"content":{"rendered":"<p>Nach dem Vorsto\u00df des sozialen Netzwerkes Facebook &#8211; der Zuckerberg-Komplex k\u00fcndigte die Einf\u00fchrung automatisch spielender Werbespots <a title=\"facebook-testet-eure-grenzen-autoplay-werbevideos-in-der-iphone-app-\" href=\"http:\/\/www.iphone-ticker.de\/facebook-testet-eure-grenzen-autoplay-werbevideos-in-der-iphone-app-58507\/\">im Dezember 2013<\/a> an &#8211; experimentiert nun auch der Kurznachrichtendienst Twitter mit eigenen Bewegtbildanzeigen.<\/p>\n<p><a href=\"http:\/\/www.iphone-ticker.de\/wp-content\/uploads\/2014\/08\/twit.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-69684\" src=\"http:\/\/www.iphone-ticker.de\/wp-content\/uploads\/2014\/08\/twit.jpg\" alt=\"twit\" width=\"384\" height=\"309\" srcset=\"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2014\/08\/twit.jpg 384w, https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2014\/08\/twit-300x241.jpg 300w\" sizes=\"auto, (max-width: 384px) 100vw, 384px\" \/><\/a><\/p>\n<p>Mit dem <a href=\"https:\/\/blog.twitter.com\/2014\/introducing-promoted-video-on-twitter\">jetzt gestarteten<\/a> Beta-Programm will Twitter zuk\u00fcnftig nicht mehr nur &#8222;sponsored Tweets&#8220; sondern auch Video-Anzeigen in eurem Newsstream unterbringen, scheint sich im Gegensatz zu Facebook aber gegen das automatische Abspielen der kurzen Anzeigen entschieden zu haben.<\/p>\n<p>Derzeit vermarktet Twitter die Werbepl\u00e4tze nach dem &#8222;cost per view&#8220;-Modell und berechnet den Marketing-Agenturen jeden Nutzer-Klick, der die angezeigten Videos zum Spielen bringt.<\/p>\n<p>Kurt Wagner <a href=\"http:\/\/recode.net\/2014\/08\/12\/twitter-is-testing-new-video-ads\/\">kommentiert treffend<\/a>:<\/p>\n<blockquote><p>This is the same general strategy Facebook has employed over the past six months. Facebook has openly updated its News Feed algorithm to identify more \u201chigh quality\u201d video and surface more autoplay video content to users. The ultimate goal for both companies: Steal some of the billions advertisers are already spending on TV ads.<\/p><\/blockquote>\n<div id=\"article-single-app-preview\">\n<div id=\"article-single-app-preview-icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.iphone-ticker.de\/wp-content\/plugins\/appstore-lookup\/timthumb.php?src=http:\/\/placekitten.com\/57\/57&zc=0&amp;w=72&amp;q=80\"  alt=\"App Icon\"  height=\"72\" width=\"72\" class=\"asl-icon-img\" \/><\/div>\n<div id=\"article-single-app-preview-desc\"><span class=\"name\">App Not Found<\/span><br \/>\n<span class=\"seller\">Seller Not Found<\/span><\/div>\n<a href=\"http:\/\/www.ifun.de\/app\/333903271\"><div id=\"article-single-app-preview-download\">Free<br \/>\n<span class=\"size\">19.73MB<\/span><\/div><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.iphone-ticker.de\/video-reklame-jetzt-auch-bei-twitter-69683\/\"><img width=\"150\" height=\"150\" src=\"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2014\/08\/shades.png\" class=\"alignright tfe wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" \/><\/a><p>Nach dem Vorsto\u00df des sozialen Netzwerkes Facebook &#8211; der Zuckerberg-Komplex k\u00fcndigte die Einf\u00fchrung automatisch spielender Werbespots im Dezember 2013 an &#8211; experimentiert nun auch der Kurznachrichtendienst Twitter mit eigenen Bewegtbildanzeigen. Mit dem jetzt gestarteten Beta-Programm will Twitter zuk\u00fcnftig nicht mehr nur &#8222;sponsored Tweets&#8220; sondern auch Video-Anzeigen in eurem Newsstream unterbringen, scheint sich im Gegensatz zu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":69705,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2095,241,8,9],"class_list":["post-69683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-anzeige","tag-twitter","tag-video","tag-werbung"],"aioseo_notices":[],"featured_image":["http:\/\/www.iphone-ticker.de\/wp-content\/uploads\/2014\/08\/werbung.jpg"],"rest_api_enabler":{"featured_image":"http:\/\/www.iphone-ticker.de\/wp-content\/uploads\/2014\/08\/werbung.jpg"},"_links":{"self":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/69683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/comments?post=69683"}],"version-history":[{"count":3,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/69683\/revisions"}],"predecessor-version":[{"id":69706,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/69683\/revisions\/69706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/media\/69705"}],"wp:attachment":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/media?parent=69683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/categories?post=69683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/tags?post=69683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}