{"id":45276,"date":"2013-03-25T10:30:37","date_gmt":"2013-03-25T09:30:37","guid":{"rendered":"http:\/\/www.iphone-ticker.de\/?p=45276"},"modified":"2013-03-25T10:32:13","modified_gmt":"2013-03-25T09:32:13","slug":"der-itunes-store-fur-apple-inzwischen-profitabel","status":"publish","type":"post","link":"https:\/\/www.iphone-ticker.de\/der-itunes-store-fur-apple-inzwischen-profitabel-45276\/","title":{"rendered":"Der iTunes Store: F\u00fcr Apple inzwischen profitabel"},"content":{"rendered":"<p>Der Marktbeobachter <a href=\"http:\/\/www.asymco.com\/2013\/03\/22\/so-long-break-even\/\">Horace Dediu sch\u00e4tzt<\/a> die j\u00e4hrlichen Kosten, die Apple f\u00fcr den Betrieb des iTunes Stores investieren muss, auf gut 3,7 Milliarden US-Dollar. Server-Farmen, Stromversorgung, die redaktionelle Arbeit&#8230;<\/p>\n<p>Eine riesiger Haufen Geld, den das inzwischen fast 10 Jahre alte digitale Kaufhaus Monat f\u00fcr Monat verschlingt und der Hauptgrund f\u00fcr Apples, seit 2010 immer wieder wiederholten Hinweis: Der Betrieb des iTunes Stores sei f\u00fcr Cupertino ein Nullsummenspiel. Der Verkauf digitaler G\u00fcter l\u00e4uft rund &#8211; am Monatsende taktet man sich jedoch mehr oder weniger bei plus\/minus Null ein. <\/p>\n<p><a href=\"http:\/\/www.iphone-ticker.de\/wp-content\/uploads\/2013\/03\/itunes-bg.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.iphone-ticker.de\/wp-content\/uploads\/2013\/03\/itunes-kl.jpg\" alt=\"\" title=\"itunes-kl\" width=\"464\" height=\"386\" class=\"aligncenter size-full wp-image-45278\" srcset=\"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2013\/03\/itunes-kl.jpg 464w, https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2013\/03\/itunes-kl-300x249.jpg 300w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/a><\/p>\n<p>Eine Angabe die Laut Dediu <a href=\"http:\/\/www.asymco.com\/2013\/03\/22\/so-long-break-even\/\">inzwischen \u00fcberholt<\/a> ist:<br \/>\n<!--more--><\/p>\n<blockquote><p>My estimate is that Apple\u2019s own software generated $3.6 billion in Revenues in 2012. As you can imagine, this is a high margin business  which grows at nearly 20%\/yr. Although I estimate that the software business has been overtaken by the Apps and Music businesses in gross revenues, it keeps an operating margin similar to that of Microsoft or about 50%. This means that iTunes inclusive of Apple\u2019s own Software generates as much as 15% operating margin on gross revenues. That\u2019s over $2 billion a year.\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.iphone-ticker.de\/der-itunes-store-fur-apple-inzwischen-profitabel-45276\/\"><img width=\"150\" height=\"125\" src=\"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2013\/03\/itunes-kl.jpg\" class=\"alignright tfe wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2013\/03\/itunes-kl.jpg 464w, https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2013\/03\/itunes-kl-300x249.jpg 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><p>Der Marktbeobachter Horace Dediu sch\u00e4tzt die j\u00e4hrlichen Kosten, die Apple f\u00fcr den Betrieb des iTunes Stores investieren muss, auf gut 3,7 Milliarden US-Dollar. Server-Farmen, Stromversorgung, die redaktionelle Arbeit&#8230; Eine riesiger Haufen Geld, den das inzwischen fast 10 Jahre alte digitale Kaufhaus Monat f\u00fcr Monat verschlingt und der Hauptgrund f\u00fcr Apples, seit 2010 immer wieder wiederholten [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":45278,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[3912,48,128,49],"class_list":["post-45276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apple","tag-apple","tag-geld","tag-itunes-store","tag-zahlen"],"aioseo_notices":[],"rest_api_enabler":[],"_links":{"self":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/45276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/comments?post=45276"}],"version-history":[{"count":3,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/45276\/revisions"}],"predecessor-version":[{"id":45281,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/45276\/revisions\/45281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/media\/45278"}],"wp:attachment":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/media?parent=45276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/categories?post=45276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/tags?post=45276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}