{"id":107277,"date":"2017-01-24T18:40:25","date_gmt":"2017-01-24T17:40:25","guid":{"rendered":"https:\/\/www.iphone-ticker.de\/?p=107277"},"modified":"2017-01-24T18:40:34","modified_gmt":"2017-01-24T17:40:34","slug":"apple-inc-a-pre-mortem","status":"publish","type":"post","link":"https:\/\/www.iphone-ticker.de\/apple-inc-a-pre-mortem-107277\/","title":{"rendered":"Apple Inc: A Pre-Mortem"},"content":{"rendered":"<p>Ihr solltet euch heute Abend 15 Minuten freihalten um die beiden im Anschluss verlinkten Artikel zu lesen. Das Thema: Apple nach f\u00fcnf Jahren Tim Cook. Der aktuelle Status und die bevorstehende Entwicklung. <\/p>\n<p><a href=\"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2015\/09\/cook.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2015\/09\/cook.jpg\" alt=\"cook\" width=\"500\" height=\"248\" class=\"aligncenter size-full wp-image-86658\" srcset=\"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2015\/09\/cook.jpg 500w, https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2015\/09\/cook-300x149.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Dan M. hat sich unter der \u00dcberschrift &#8222;<a href=\"https:\/\/medium.com\/adventures-in-consumer-technology\/apple-inc-a-pre-mortem-568d1a0b7d72\">Apple Inc: A Pre-Mortem<\/a>&#8220; auf f\u00fcnf Kategorien konzentriert. Auf die Apple Watch, iOS, den Apple TV, Apples Service-Angebote (iCloud, Backups, der Schl\u00fcsselbund in der Wolke) und Apple, das Unternehmen. <\/p>\n<p>Ein substanzieller Text, der so unverbl\u00fcmt ehrlich formuliert ist, dass hartgesottene Apple-Fans starke Nerven beim Lesen ben\u00f6tigen: <\/p>\n<blockquote><p>The Apple TV has suffered the same fate as the Apple Watch: Apple dumped an App Store and Springboard onto it and called it a new product. They essentially brought iOS to the living room, which isn\u2019t such a bad thing at first glance\u200a\u2014\u200aexcept it is the least integrated device in the entire Apple ecosystem. It doesn\u2019t have Continuity, even though it needs it more than any other product; instead we have annoying \u201cKeyboard Input\u201d notifications. And instead of a login\/identity solution so that we wouldn\u2019t need Keyboard Input notifications, Apple is relying on their competitors to fill the gap (yet again). <\/p>\n<p>AirPlay is harder to use today than in iOS 7. Proactive is missing, so users are reduced to furiously swiping up and down a giant grid of icons. Tim Cook famously said he \u201cloves operating his Apple TV from his Apple Watch\u201d, yet it didn\u2019t even ship with support for Apple\u2019s existing remote app, and now there are two remote apps but only the old one works on the Apple Watch. After a simple one-tap setup, AirPods are \u201cready to use with all your devices\u201c\u200a\u2014\u200aexcept Apple TV.<\/p><\/blockquote>\n<p>Einen \u00e4hnlichen Weg beschreitet auch Neil Cybart, der seine Auseinandersetzung mit dem Apple nach Steve Jobs in einen Bewertungsbogen verpackt: &#8222;<a href=\"https:\/\/www.aboveavalon.com\/notes\/2017\/1\/19\/grading-tim-cook\">Grading Tim Cook.<\/a>&#8220; Cybart setzt jedoch die Investoren-Brille auf und malt ein deutlich freundlicheres Bild des Unternehmens. <\/p>\n<p>Ein Beispiel: Statt Cook f\u00fcr den Rauswurf Forstalls zu kritisieren &#8211; dem Vernehmen nach soll die K\u00fcndigung des ehemaligen iOS-Chefs zwar f\u00fcr mehr Harmonie im Unternehmen, allerdings auch f\u00fcr deutlich weniger Innovation und Risikofreudigkeit gesorgt haben &#8211; sieht Cybart in der Personal-Entscheidung des amtierenden Apple-Chefs nicht nur eine strategisch nachvollziehbare sondern sogar eine begr\u00fc\u00dfenswerte Aktion. <\/p>\n<blockquote><p>The removal of Scott Forstall as SVP of iOS back in 2012 takes on a new level of importance when discussing the topic of Tim Cook and his inner circle. It has been reported that Forstall did not get along with other Apple executives. While we have never officially heard Forstall\u2019s side of the story, which is odd, Cook\u2019s desire for a powerful inner circle does support the theory that Forstall was removed in order to position this tight-knit group of Apple SVPs as a type of brain trust. Forstall was clear in his ambitions to one day be CEO. <\/p>\n<p>Cue, Schiller, and Williams don\u2019t hold similar ambitions. Instead, ideas are bounced off each other and disagreements are hashed out within this group before being funneled to the rest of the company. Forstall threatened to throw off this dynamic and risk having Cook\u2019s leadership structure collapse.<\/p><\/blockquote>\n<p>Beide Texte sind definitiv lesenswert. <\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.iphone-ticker.de\/apple-inc-a-pre-mortem-107277\/\"><img decoding=\"async\" width=\"150\" src=\"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2015\/09\/cook.jpg\" class=\"alignright wp-post-image tfe\" alt=\"cook\" title=\"\" \/><\/a><p>Ihr solltet euch heute Abend 15 Minuten freihalten um die beiden im Anschluss verlinkten Artikel zu lesen. Das Thema: Apple nach f\u00fcnf Jahren Tim Cook. Der aktuelle Status und die bevorstehende Entwicklung. Dan M. hat sich unter der \u00dcberschrift &#8222;Apple Inc: A Pre-Mortem&#8220; auf f\u00fcnf Kategorien konzentriert. Auf die Apple Watch, iOS, den Apple TV, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[3912,32],"class_list":["post-107277","post","type-post","status-publish","format-standard","hentry","category-apple","tag-apple","tag-kritik"],"aioseo_notices":[],"subheadline":["Lese-Empfehlungen"],"featured_image":["https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2016\/07\/tim-cook-keynote.jpg"],"rest_api_enabler":{"subheadline":"Lese-Empfehlungen","featured_image":"https:\/\/images.iphone-ticker.de\/wp-content\/uploads\/2016\/07\/tim-cook-keynote.jpg"},"_links":{"self":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/107277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/comments?post=107277"}],"version-history":[{"count":2,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/107277\/revisions"}],"predecessor-version":[{"id":107279,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/posts\/107277\/revisions\/107279"}],"wp:attachment":[{"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/media?parent=107277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/categories?post=107277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iphone-ticker.de\/apiv2\/wp\/v2\/tags?post=107277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}